Privacy policy

PRIVACY POLICY
Last Updated:10/12/2026

This Privacy Policy describes how Alif Pret (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from alifpret.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last updated" date.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide and improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

WHAT PERSONAL INFORMATION WE COLLECT
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.

INFORMATION WE COLLECT DIRECTLY FROM YOU
Information that you directly submit to us through our Services may include:
Contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information including your username, password, and security questions.
Customer support information including the information you choose to include in communications with us.

INFORMATION WE COLLECT ABOUT YOUR USAGE
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection, IP address and other information regarding your interaction with the Services.

INFORMATION WE OBTAIN FROM THIRD PARTIES
We may obtain information about you from third parties, including:
Companies who support our Site and Services, such as Shopify.
Our payment processors, who collect payment information to process your payment in order to fulfill your orders.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, and cookies.

HOW WE USE YOUR PERSONAL INFORMATION
Providing Products and Services: We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, send notifications related to your account and purchases, create and manage your account, arrange for shipping, and facilitate returns and exchanges.
Marketing and Advertising: We may use your personal information for marketing and promotional purposes, such as to send marketing communications by email, text message or postal mail, and to show you advertisements for products or services.
Security and Fraud Prevention: We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
Communicating with You and Service Improvement: We use your personal information to provide you with customer support and improve our Services.

COOKIES
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services, to run analytics and better understand user interaction with the Services. Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience.

HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose your personal information to third parties such as:
Vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, fulfillment and shipping).
Business and marketing partners to provide services and advertise to you.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger, to comply with legal obligations, to enforce terms of service, and to protect our rights.

THIRD PARTY WEBSITES AND LINKS
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

CHILDREN'S DATA
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children.

SECURITY AND RETENTION OF YOUR INFORMATION
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, or resolve disputes.

YOUR RIGHTS
Depending on where you live, you may have rights in relation to your personal information, such as Right to Access, Right to Delete, Right to Correct, and Right to Opt-out of marketing communications. You may exercise these rights by contacting us using the contact details provided below.

CONTACT
Should you have any questions about our privacy practices or this Privacy Policy, please contact us at:
Email: alifpretofficial@gmail.com
Phone / WhatsApp: 0310 2999956
Address: Ground Floor, Bin Irfan Mall, 5th Rd, opposite Tehzeeb Bakers, Commercial Block D Market, Rawalpindi, 46000, Pakistan